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Should Coaches Be Accountable to a Code of Ethics?

Your Clients Will Match Your Moral Compass. Although certifications should not be compelled, they can weigh heavily in a potential client’s decision to hire you.

If you’re a professional coach, corporate trainer, or otherwise serve in a coaching or mentoring role, consider augmenting your certifications with alignment to a code of ethics.

If you’re trained and accountable to a code of ethics, you will put clients at ease about the training they can expect. Being a coach is very much like being a parent, sibling, or role model. Your clients leave themselves vulnerable to your will, and they trust you with guiding their lives in the right direction. It’s up to you to make sure that you do so with integrity.

Besides having a direct impact on each of your clients, you’ll also have an indirect effect on everyone they come across. If you treat them poorly, they’ll mirror this behavior when they interact with others in a professional or personal setting.

So, be mindful of your own ethics when dealing with clients. And, when you recognize you’ve made a mistake, be sure to have a conversation with them about what went wrong, why, and how to fix it.

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Dennis Consorte
Dennis Consorte

I work at Consorte Marketing as a fulltime content strategist, digital marketing and operations consultant for a handful of clients. I am also a digital marketing expert at I often build teams to execute on these strategies, and agile frameworks for workflows, inspired by Scrum. I work to improve my leadership and communication skills, including periodically re-centering myself, and helping others to find purpose in their work. Dennis Consorte

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