Cater to Short Attention Spans. Our devices, text messaging, and social media posts have all conditioned us to have shorter attention spans and this is most prevalent among Gen Z. So, include lots of short form content in your marketing tactics. Make sure you hook the consumer in during the first one to two seconds. Make your videos and other content long enough to convey your message, and not so long that they abandon early. Market to GenZ with this simple tip and see how it goes!