Utilize UGC Across Owned Channels. Monetize your user generated content by publishing it to your other owned channels. Highlight positive product and service reviews on your website, then republish them on your social media pages and wherever it makes sense.
For example, you can take a screenshot of a positive review, and make a Facebook post out of it. Just be sure to include a link to the described product or service to drive people to action. Then, notify customers that you’ve reused their reviews elsewhere, and provide them with links to share with their friends and family.
I work at Consorte Marketing as a fulltime content strategist, digital marketing and operations consultant for a handful of clients. I am also a digital marketing expert at Digital.com. I often build teams to execute on these strategies, and agile frameworks for workflows, inspired by Scrum. I work to improve my leadership and communication skills, including periodically re-centering myself, and helping others to find purpose in their work. Dennis Consorte
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