Utilize UGC Across Owned Channels. Monetize your user generated content by publishing it to your other owned channels. Highlight positive product and service reviews on your website, then republish them on your social media pages and wherever it makes sense.
For example, you can take a screenshot of a positive review, and make a Facebook post out of it. Just be sure to include a link to the described product or service to drive people to action. Then, notify customers that you’ve reused their reviews elsewhere, and provide them with links to share with their friends and family.