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One role that must exist within an in-house marketing agency

Why You Need a Project Manager. Every in-house marketing agency needs a project manager. The agency should be thought of as a company within a company, with its own departments, metrics, and deliverables. There are a lot of moving parts, and things can get confusing when the staff is blended with other areas of the organization. This is why a dedicated project manager is essential. That person can track all of the ongoing projects and provide transparency into the operations of the agency for other company stakeholders. This makes goal-setting easier, and can provide insights into talent gaps that need to be filled, and priorities that need to be adjusted.

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Dennis Consorte
Dennis Consorte

I work at Consorte Marketing as a fulltime content strategist, digital marketing and operations consultant for a handful of clients. I am also a digital marketing expert at I often build teams to execute on these strategies, and agile frameworks for workflows, inspired by Scrum. I work to improve my leadership and communication skills, including periodically re-centering myself, and helping others to find purpose in their work. Dennis Consorte

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