How to Play to Your Weaknesses in Business – Children’s Book Author Gramps Jeffrey
Are you really bad at something that’s part of your job? If so, HIRE someone else to own that responsibility while you focus on what you’re good at.
Watch the Full Interview with Gramps Jeffrey Here
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As you become an entrepreneur, you will realize you can’t do it all. You wish you could do it all, but you just can’t. You just don’t have all those strengths.
I’ll use me as an example. My passion is marketing and sales and merchandising but if you talked to me about accounting and CFO, I start to shake because if you put me in a room for a day to kind of figure out all the accounting and stuff, I’m going to walk away.
So one of the first things I’ve ever done when I opened up a business is find someone who was passionate about accounting and CFO kind of a person, that’s completely opposite of me, but it was a compliment to me.
As you’re thinking about playing to your weaknesses, you need to know what they are because otherwise, if you try to do the things that you are weakened, it’s going to take you all day and you’re going to waste a lot of time. So it makes sense to identify those things as early as you possibly can.
I work at Consorte Marketing as a fulltime content strategist, digital marketing and operations consultant for a handful of clients. I am also a digital marketing expert at Digital.com. I often build teams to execute on these strategies, and agile frameworks for workflows, inspired by Scrum. I work to improve my leadership and communication skills, including periodically re-centering myself, and helping others to find purpose in their work. Dennis Consorte
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