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How Important are Storytelling Skills to Your Business or Career?

Communications Skills Matter More Than Anything Else. You could be amazing at what you do, but you’ll lose out to competitors who are able to communicate their abilities more effectively. Whether you own a business, or are looking for a job, communications skills can have a huge impact on your success. One aspect of good communications is the ability to tell a good story.

Great communicators are able to engage their audiences not just with facts and logic, but with emotional storytelling. If you’re great at sometime, have a few success stories in your back pocket that you can share with potential employers. Remember that every great story has an arc to it. In this context, this usually means describing the problem you faced, what you did to solve it, and the positive outcome you produced. But, don’t stop there. Make the story more engaging by including the adversity you faced in solving that problem.

People like stories where the main character faces real challenges before they overcome obstacles. This is where you can make an emotional connection with your interviewer. When that happens, you have a better shot at the job than someone who just sticks with facts and figures.

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Dennis Consorte
Dennis Consorte

I work at Consorte Marketing as a fulltime content strategist, digital marketing and operations consultant for a handful of clients. I am also a digital marketing expert at I often build teams to execute on these strategies, and agile frameworks for workflows, inspired by Scrum. I work to improve my leadership and communication skills, including periodically re-centering myself, and helping others to find purpose in their work. Dennis Consorte

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