Low Stock Levels Means Lost Sales and Unhappy Customers. Whether you have an ecommerce store on Shopify, Big Commerce or another platform, stock management is important for many reasons. Two of these have to do with the customer experience.
First, you need to be able to fulfill your orders. If you run out of stock, then you won’t be able to ship products to your customers on time. This can lead to cancelled orders, unhappy customers, and bad reviews.
Second, you don’t want to leave money on the table. If you have products listed as “out of stock” on your ecommerce website, then those sales will go to your competition. More importantly, you could lose those customers to the competition for the long term.