Maintain Relationships When You Don’t Need the Work. People often disappear until they need you, then suddenly they’re your best friend. If you want to increase your chances of doing business with people, then be available when you don’t need the work.
Show people that you genuinely care about their success and wellbeing. Make friends with people. Build relationships, and people will support you when it matters most.
A simple way to stay engaged is to connect with people on LinkedIn and other social media platforms. Be intentional about seeking out their posts, in case they get buried by the algorithms. It takes very little effort to drop a like and a short comment.
When needs arise, you’ll find that you’re often on the short list because you took the time to build a meaningful relationship with someone, and gave them support while expecting nothing in return.