How to Grow Your Profile on LinkedIn – Tyler Robertson, Founder of Diesel Laptops
- Fill out all fields on your LinkedIn profile
- Post content that people care about, such as how you built your business and the journey you’re on. Find out what types of posts work based on what’s showing in your feed
- Be social and engage other people’s posts. Stay within your area or subject matter to build the right audience
Hello everyone my name is Tyler Robertson. I am the CEO and Founder of Diesel Laptops and today we’re going to talk about how to grow your profile on LinkedIn. You might be asking yourself, ‘Why would I do that?’ Let’s just break it down here for you.
These are my LinkedIn stats from 2021: over 2.3 million views of my posts, and that cost me a grand total of zero dollars. LinkedIn’s the greatest business to business networking platform ever built. I myself and our company received thousands of leads from this platform. I’ve developed great strategic relationships with other companies. Let’s talk about how I did it.
When I started a couple years ago, I had zero followers, and zero views every year. It doesn’t really take a lot. It takes you a little bit of effort to get the traction going. But once you do, it becomes a great thing.
The number one thing you need to do is get your profile right. You don’t need to spend a ton of time doing this, but you do need to fill out all the fields. Don’t do it in a salesy way. Just explain who you are, what you believe in, what you’re doing, and why you’re on the platform. Make sure you get some photos on there. Make sure you get your ‘about’ section right. Keep it professional. Don’t get cute with a bunch of emojis, with a bunch of icons and slogans and sayings. Pretend it’s your resume because it really is. Go through it. Keep it clean, professional, no politics, no religion unless that’s the business you’re in. Fill out all the fields. It’s very easy to do.
The next thing is the most difficult one. You need to post valuable content. If you want to get the most out of LinkedIn, you need to post content that people care about. No one cares about your promotions, or your specials. That’s not that big a deal. What people care about is the story behind the business. It’s not about you selling product to your audience. It is you talking about your journey as a salesperson, selling to your audience, what’s working, what’s not, what your struggles are, what your wins are. Those are the things that people care about.
Think about it when you’re going through LinkedIn yourself. What posts really stick out to you? You don’t care about people’s promotions and products. You care about their lives, what they’re doing, and how they’re doing it. It’s interesting to see how they’re growing their business and the journey that they’re on. On LinkedIn, you sell by not selling. Just be transparent. People love stories. They love background. They love some context around what you’re talking about. Then, mix it up. Videos, texts, images… I even post some third party content. Sometimes I find videos that I think relate to my industry. I just did a meme video. Look for stories that you think your audience would connect with, and then find out what type of posts work.
You can tell which posts work by going through LinkedIn on your feed. You see popular stories, things that are going on, and popular topics. Look at what’s working for other people and try to put your own twist in. I guarantee you it’ll take some time but you will gain some traction. It’s one post after another. Just keep building up your audience, building up the content, providing great conversation, and that brings me to the next point.
Be social. Here’s what I don’t want to see. When people try to connect with me, I don’t connect with everybody. I only connect with people in my industry or people that I want to engage with. So keep it very social. What you don’t want to see is when you look at someone’s feed or they look at yours, and they look at your activity section, and they see nothing. The last 90 days are just completely empty. It means you’re not engaged. As someone on LinkedIn, I can tell you the only way my posts go to the next person and get spread is if people engage. If you engage with others, they’ll also engage with you. Comment on their posts. Say, ‘hey great post, love what you did here.’ Just engage with them. It doesn’t cost you to leave comments, and engage with other people as they’re posting content. I guarantee you as you start engaging and posting content with them you’ll find out they’ll start doing the same with you, and it’ll build up like a snowball.
I also highly recommend everyone stays within their area or their subject matter. I’m in the B2B space of diesel diagnostics. I live here in Columbia. Outside of that, I really don’t connect with people. LinkedIn definitely limits you on the number of connections you have, and you want to make sure you have the right connections. If you’re talking to the wrong audience, it’s not helping you. It’s not helping build whatever you’re trying to accomplish on LinkedIn. The more people you engage with, your feeds going to be updated, and the better it’s going to be.
Those are my three basic rules to growing your profile on LinkedIn. I promise you, if you just work at it and put in a little effort, you can easily get millions of views a year without paying a single dime. That is hard to put a price on.