Distribute Press Releases by Email. You can distribute your press release to everyone on your email list virtually free. If your list is segmented well, then you can limit the distribution to those people who are most likely interested and likely to engage. Additionally, you can spend some time finding new contacts for your list. Many journalists and bloggers are happy to receive relevant press releases by email. They’re always looking for good story ideas and if you’re a source of inspiration, you could be included in their next article. Just keep in mind that writers also like unique content. So, balance your press releases with custom communications with a handful of contacts who are likely to be highly interested.
I work at Consorte Marketing as a fulltime content strategist, digital marketing and operations consultant for a handful of clients. I am also a digital marketing expert at Digital.com. I often build teams to execute on these strategies, and agile frameworks for workflows, inspired by Scrum. I work to improve my leadership and communication skills, including periodically re-centering myself, and helping others to find purpose in their work. Dennis Consorte
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