Distribute Press Releases by Email. You can distribute your press release to everyone on your email list virtually free. If your list is segmented well, then you can limit the distribution to those people who are most likely interested and likely to engage. Additionally, you can spend some time finding new contacts for your list. Many journalists and bloggers are happy to receive relevant press releases by email. They’re always looking for good story ideas and if you’re a source of inspiration, you could be included in their next article. Just keep in mind that writers also like unique content. So, balance your press releases with custom communications with a handful of contacts who are likely to be highly interested.