Build Your Twitter Presence. One of the easiest ways to establish yourself as a thought leader is to publish content on social media. Twitter is an easy lift, because you don’t have to compose paragraphs of text, or invest in snazzy graphics. You can if you want to, or you can just write a few sentences about something relevant in your industry, and comment on trends that you see in the news.
Commit to a few tweets per week, and by the end of a year, you’ll have a historical record of your thoughts. You can use this content to build an audience, but even if you don’t, it’s a place where you can send colleagues and prospects who might be interested in your thoughts.
Try this as a microstep in your influencer journey. Then, once it becomes a habit, try to level up your personal branding and build your thought leadership on another platform. TikTok is a great next platform. It’s still topical, meaning that you don’t need a huge following to get views. And, it’s video content, which appeals to a different segment of the population than the text content that’s on Twitter.